Aardvark is a social search service online that allows users to ask questions and receive answers from other users in your extended social network. The case explores the process that the founders of Aardvark used to design and develop based on intensive feedback from customers.
by
Thomas R. Eisenmann,
Alison Berkley Wagonfeld,
Lauren Barley
Source: Harvard Business School
19 pages.
Date Posted: Jan 31, 2011. Prod #: 811064-PDF-ENG
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