caseism

Aardvark Case Solution & Answer

This Case is about CUSTOMERS, ENTREPRENEURSHIP, INTERNET, PRODUCT DEVELOPMENT

PUBLICATION DATE: January 31, 2011 PRODUCT #: 811064-HCB-ENG

Aardvark is an online social search service which permit users to pose questions and get replies from some other users within their extended social network.

The case investigates the procedure that the creators of Aardvark used to design and develop their merchandise predicated on rigorous customer comments.

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