This Case is about MANUFACTURING
PUBLICATION DATE: March 14, 2013 PRODUCT #: W13269-PDF-ENG
A small upscale bakery generates artisan-quality, hand-decorated cookies, producing $1 million in yearly sales. In the (A) case, the two co-owners inquire the role of pricing in driving growth for their company and letting them reach several indispensable fiscal objective. In the (B) case 9B13A005, the associates investigate the possibility of a web site to drive direct-to-consumer sales on an ecommerce platform. The multimedia aspects of the case 7B13A004 will increase the abundance of the dialogue. (A higher cost applies to this particular case because of color displays.)
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