This Case is about MANUFACTURING
PUBLICATION DATE: March 14, 2013 PRODUCT #: W13066-PDF-ENG
A tiny fashionable bakery creates artisan-quality, hand-decorated cookies, creating $1 million in yearly sales. In the (A) case 9B13A004, the two co-owners investigate the role of pricing in driving growth for their company and letting them reach several necessary fiscal targets. In the (B) event, the associates inspect the likelihood of a web site to compel direct-to-consumer sales on an e-commerce podium. The multimedia aspects of the case 7B13A004 will amplify the abundance of the dialogue.
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