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3M Taiwan: Product Innovation in the Subsidiary Case Solution & Answer

January 17, 2005, the head of the company in the health care 3M Taiwan, was in a meeting with the project team Dressing acne. In 2004, the head of the team launched a project to exploit the local market needs hydrocolloid dressing 3M, a technology that was in business for many years without practical applications. The local project team suggested applying the material for the treatment of acne. The product is known as acne dressing. There was no standard solution for acne treatment in Taiwan. If developed, could Acne Dressing a product in the local market. The biggest challenge would be how to change the behavior of local consumers in new products for the treatment of acne. Moreover, since there was no similar products in the market, the project team has limited information it. Sales volume and potential estimation were all uncertain. If local development should be launched, Dressing acne is the first application of the technology of 3M products hydrocolloid dressing. With little experience in product development and no existing similar products in the market, the head of the function must quickly decide whether to continue with the development of new products. If the team continue the project? If so, what options does the local project team? What kind of resources and support for the health care sector the local branch of research to product development? If the workplace product development with other affiliates?
by
Christopher Williams,
Emily Liaw
Source: Ivey Publishing
14 pages.
Release Date: November 3, 2011. Prod #: W11460-PDF-ENG
3M Taiwan: product innovation in solving the alternative case

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