1920 Evil Returns – Bollywood and Social Media Marketing Case Solution & Answer

Ami Shah, founder of IntelliAssist helped clients create strategies for social media marketing for your products or services and helped to achieve these campaigns. In 2012, the Shah had designed the campaign social media marketing for the movie” 1920” Bollywood back injury, which was a sequel in 1920 which was published in 2008. The next film in the franchise in 1920 was to be released in 2014. She was to analyze the impact of the campaign and if the right combination of media was used. The social media campaign for poor performance in 1920 was a great success and had the numbers to prove it. Commitment to word of mouth and positive active fans also validated the successful social media campaign. However, Shah asked if she could have done things differently. The mixture expenditure has been effective? What strategy should be adopted for the next film in the franchise tentatively titled,” 1920” London? Friend had used a mixture of social media for the race gone bad 1920 campaign that lasted 45 days. Facebook and YouTube have been used mainly for social media campaign. Google Ads have been used on popular sites like Bollywood Hungama Bollywood, SantaBanta with news sites such as India once, Hindustan Times and Rediff.com. Total expenditure on social media was 0.95 crore. Friend had to decide in 1920 London digital marketing strategy for the upcoming movie based on the analysis of 1,920 poor returns.
by
Suhruta Kulkarni,
Karthika A S,
Dinesh Kumar Unnikrishnan
Source: Indian Institute of Management Bangalore
24 pages.
Release Date: September 1, 2013. Prod #: IMB437-PDF-ENG
1920 makes evil – Bollywood and solving the case of social media marketing

Related Case Solutions:

1920 Evil Returns – Bollywood and Social Media Marketing Can You Measure the ROI of Your Social Media Marketing BRANDING AND BOLLYWOOD: THE BEHAVIORAL ROUTE TO BRANDING FILMS Meteor Solutions: Measuring the Value of Social Media Marketing Increasing the ROI of Social Media Marketing If You Love Something Let It Go Mobile: Mobile Marketing And Mobile Social Media 4×4 Social media and human need satisfaction: Implications for social media marketing MANAGING SOCIAL MEDIA: ORGANISATION SOCIAL MEDIA FACILITATION, SOCIAL MEDIA REGULATION AND SOCIAL MEDIA EFFECTIVENESS IN FOUR ORGANISATIONS Marketing meets Web 2.0 Social Media and Creative Consumers: Implications for International Marketing Strategy Marketing Meets Web 2.0, Social Media, and Creative Consumers: Implications for International Marketing Strategy